"Zemsky's book provides a good starting point for a balanced approach to the further improvement of higher education. Among his valuable bits of advice are that institutions should strive to be 'market-smart and mission-centred', that reform efforts should be strategic, that reformers should avoid vilification and lamentations, and that university leaders themselves should play leading roles in such campaigns."
Times Higher Education
"Higher education's best 'critical friend,' Bob Zemsky, has crafted a diagnosis and reform agenda that is comprehensive, engaging, and smart. This book should be required reading for anyone who runs a college or university, or purports to make policy in this arena."
Peter Ewell, National Center for Higher Education Management Systems (NCHEMS)
"Vintage Zemsky: an insightful, provocative, pragmatic, and downright compelling account of what urgently needs changing in American higher education. A 'must read'."
William F. Massy, Honoring the Trust
"Robert Zemsky distinguishes himself yet again as a premier thought leader for American higher education. He substitutes solid data and uncommon sense for the rhetoric of lament, providing the parameters of pragmatic strategies for improving on what is, after all, a remarkably successful but imperfect system."
Joel M. Smith, Vice Provost and Chief Information Officer, Carnegie Mellon University