ON THE MONEY
Marvel Comics is implementing a first-of-its-kind digital feature that will allow readers access to new, single issues of their favorite superheroes’ adventures the same day they hit store shelves.
By providing a download code inside the comic book for various tablet formats — an industry first — Marvel is giving consumers a reward for visiting the dusty old comic-book retailers while opening the eyes of the publishing world.
“This move by Marvel is extremely innovative — I applaud it,” said Flipboard Editorial Director Josh Quittner.
The comics industry rang up nearly $414 million in sales for North America in 2011. Marvel, which stands at the forefront of the comic-book world, still decided to create an option for consumers who occasionally pick up reading material at the newsstand to gain instant online access.
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Christina Hendricks
“You think the magazine industry would have figured out how to get single issues on tablets for consumers by now,” added Quittner, who also worked at Time Inc.
They may be getting close.
An exec who previously worked at Condé Nast said that very topic has been discussed weekly at online meetings.
“There are several moving parts — it’s not as easy as most people think,” our insider told On The Money. “It may be easier for Marvel to do this, but make no mistake, it’s a bold, original move. People have immediately taken notice.”
Joseph Barracato
Hey, Bungalow thrill
Get ready to party. Amy Sacco is primed to reclaim her title as The Queen of New York nightlife with a new Bungalow 8 nightclub.
The businesswoman, whose wildly popular Bungalow 8 closed in late 2009, confirmed she is launching a new Bungalow 8. “I am opening up, but can’t release details yet,” she wrote in an e-mail. We’re guessing the timing is soon.
Sacco is known as a club pioneer in New York; her first venture was Lot 61 in the late 1990s. She created Bungalow 8 in Manhattan’s Meatpacking District back in 2001, when the area was sketchy. The club attracted A-list actors, models and socialites and everyone else who wanted a taste of the glamour.
Kate Moss, Jay-Z, Lindsay Lohan, George Clooney and Sienna Miller were all sighted at the club.
Sacco opened Bungalow 8 London at St. Martin’s Lane Hotel in Covent Garden in 2007. It closed late last year, two years after the New York club closed its doors. Sacco also launched Bungalow 8 in Amsterdam, under a licensing agreement, and it is still open.
You can bet the lines will be forming for a new Bungalow.
Julie Earle-Levine
‘Shade’-y character
Talk about getting the most out of your assets.
“Mad Men” starlet Christina Hendricks is prepping to do a little advertising. The client is herself.
Hendricks is looking to add to the $50,000 an episode she collects on the hit AMC show and join her co-stars John Slattery (Lincoln endorser) and Jon Hamm (Mercedes-Benz pitchman) and earn a few other paychecks outside the old ad office.
Hendricks, who recently joked about the lack of swimsuit options for her buxom frame, has begun sketching out designs for her own line of beachwear.
An insider, who likened her curves to those of Tyra Banks and the late Anna Nicole Smith, explained to OTM, “I’m very sure designers will get a whiff of what she’s looking to do and contact her within a few weeks, especially since the summer is coming.”
Hendricks is also rumored to be targeted for a role in the film adaptation of E.L. James’ best-selling novel, “Fifty Shades of Grey,” now that Universal and Focus Features have secured the rights.
Hendricks’ name has surfaced in several circles as she continues gaining momentum as the “It” girl in Tinseltown. If she does land a role in the sizzling tale, Hamm and Co. won’t be too far ahead in the net-worth category, where she currently sits at $6 million.
Joseph Barracato
On Time
Our Time, an organization raising awareness of stuttering, is just 11 years old, but the New York-based nonprofit has already amassed a team of celebrity supporters.
Many of the actors who participated in last Monday’s benefit gala — which raised $550,000 — were recruited by friends who are closely involved with the program that uses the arts to help kids who stutter.
“Law & Order” star Jesse L. Martin has known Our Time founder Taro Alexander for 15 years. “SNL” alum Rachel Dratch met the managing director at a Broadway after-party. And Victor Garber heard about the annual event from “Alias” co-star Ron Rifkin.
This year, Our Time honors New York Jets offensive guard Matt Slauson, who also stutters.
“I haven’t been very active with charities in the past because I haven’t been in that position yet, and I really want to be a part of something that applies to me,” Slauson said. “I feel like this is a great start to that.”
Hilary Lewis
Christina Hendricks, Marvel, Amy Sacco, New York, Flipboard Editorial, Lindsay Lohan, consumers
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