Tuesday, September 27, 2011

Forecasting Tourism Demand - Douglas Frechtling

forecasting tourism demand - douglas frechtling
forecasting tourism demand - douglas frechtling

"...well-written, easy to read, and easy to understand without the need of a strong background in statistics. ...an excellent resource for tourism practitioners and government policy makers...[and] graduate or senior undergraduate tourism students." - Journal of Travel & Tourism Marketing

"This book's broad survey of methods and strategies for forecasting tourism demand will assist tourism and hospitality managers in identifying these coming challenges and in preparing to take advantage of them." - J.W. Marriott Jr., Chairman and Chief Executive Officer, Marriott International, Washington

"Dr Frechtling's book is both a primer and an advanced source on the art and science of tourism forecasting and methods and strategies for their use." - Bjorn Hanson Ph.D, Global Industry Partner - Hospitality & Leisure, PricewaterhouseCoopers, LLP

"Tourism is one of the largest and fastest growing segments of our economy. This book is an essential companion and practical guide for those who are required to forecast passenger demand." - David Swierenga, Chief Economist, Air Transport Association, Washington D.C.

"Forecasting Tourism Demand: Methods and Strategies is the right book at the right time ... I would recommend [it] to every researcher around the world exploring the development of tourism satellite accounting systems." - Richard R. Miller, Vice President, Research and Economics World Travel & Tourism Council

"...I now have a book that I and other professional researchers can use and apply in a variety of circumstances, markets and tourism components ... Utilizing the methodologies outlined in this book has made our forecasts more adaptable to changes in the environment, easier to explain and, quite simply, more accurate." - Randy Smith, Chief Executive Officer, Smith Travel Research, Tennessee

"The book [is] an excellent text for beginning students learning forecasting and is a good overview for the practitioner." - Darryl Jenkins, Director, The Aviation Institute, The George Washington University, Washington D.C.

"...this volume is a useful addition to the tourism forecasting literature." - Raphael Bar-On, Tourism and Economic Statistics Consultant, Annals of Tourism Research

"...his skills to explain difficult matters in a simple and comprehensive manner, his deep knowledge of tourism demand can be noticed in the accurate content of the book." - Tourism Analysis


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